Position Description
This is a remote position
As Marketing Lead, you’ll lead a team to market the Couchers.org brand to a global audience of both experienced and new couch surfers. You should have experience in developing cohesive marketing strategies spanning product or service-based digital marketing, public relations, content marketing, and social media management.
Duties
- Plan, present, implement, and manage marketing strategy to sustainably grow the number of users globally;
- Set marketing goals and objectives;
- Lead a team to execute the marketing strategy;
- Understand potential users, competition, and market segments;
- Develop product positioning, value proposition, and messaging that differentiates our offer to our key target audiences;
- Drive our acquisition funnels and monitor relevant metrics;
- Recognize trends, troubleshoot issues, and proactively identify opportunities to accelerate growth;
- Use data and reports to make evidence-based decisions;
- Other projects/duties as assigned by the executive director/board.
Skills and Experience
An ideal candidate would have the following skills:
- Deep knowledge of the digital marketing, public relations, and social media strategies, and how they relate to community userbases;
- Proven leadership skills and at least one year experience in managing a marketing team, preferably in a global/remote setting;
- Experience in marketing a product or a service globally using digital strategies;
- Experience with Google Ads and relevant analytics;
- Excellent communication and organizational skills;
- Ability to transform knowledge and experience into insight and strategy.
Expectations/Commitment
- 5-10 hours per week
- Meet Key Performance Indicators (KPI) outlined in the Growth Strategy of the organization
- Minimum 6 month commitment
Apply
-
Fill out this form. Under "Position Applying For", put "Head of Marketing".
-
We'll review and get back to you as soon as possible — setting up a Zoom call so we can get to know you and you can meet the team.
-
After accepting the position, we'll send you some volunteer agreements and then get you onboarded with the people you're going to directly work with.